Unlike traditional direct mail services for Cafes, SmartLetters technology unlocks the ability to directly target only the newcomers to your neighbourhood.
With more people working from home than ever before- and many of them likely to continue to do so for some time to come many Cafes have seen a shift in their regular customer patterns as our travel to work or daily coffee break routines have all been upended.
Often people also have their favourite cafe or takeaway coffee place near home - until they move house and the search has to start all over again! Finding the best coffee in town is often top of the list of "must finds" as they explore and discover their new neighbourhood.
Finding these newcomers and making your Cafe their new weekday or Sunday brunch favourite used to be a game of chance and required blanket marketing and the hope that your messages would reach the newcomers by default if word of mouth wasn't cutting it.
That was until Smart Letters combined direct mail marketing with smart technology to create a marketing solution that avoids the blanket mail out approach and makes sure you are only paying to reach newcomers not all the residents in a neighbourhood. (Because of course all those established locals already know you make the best coffee and serve the best scrambled eggs in town.)
Welcome newcomers to the neighbourhood with targeted direct mail straight into their letterbox within a few days of their arrival with Smart Letters and let us help your business grow.
Smart Letters gives you first mover advantage over your competitors. Smart Letters is designed to provide a simple, effective and low cost local area marketing method of bringing new customers to your door month after month.
Sign up here and select the neighbourhoods you want to directly target. Choose only your neighbourhoods or expand your reach to surrounding suburbs.
Select how many new residents you wish to target. Upload your A4 Flyer Offer welcoming them to the neighbourhood with a special offer.
An offer as simple as a first coffee, or babycino on the house to welcome new residents to the neighbourhood is all it takes and you're on your way to create a new loyal customer for your Cafe for years to come.
Smart Letters will print and post your offer using Australia Post, delivering your welcome offer directly to the letterboxes of only the newcomers to your neighbourhood.